11/12 Video Group Response
· Overwhelming use of pathos
· Use of fear, making us scared of what could happen
· Sad background music the whole time
· Police officer’s graphic descriptions meant to be disturbing
· Playing on sympathy
· Family members feeling guilt, sister talking about sending the text that ended a life
· Give background information about the characters, create an attachment to the people who died
· Showing brain damage guy with his doctor, having him trying to talk about it to invoke sympathy
· No logos used, no statistics or logic
· No ethos, never take the position that the good thing to do is to not text and drive
· Never directly state their message, their message is clear and important enough that it doesn’t need to be said
· showing one person at a time, crying is more personal and emotional than many people together
· emphasis on the “last text” showing the message they were sending/looking at when they crashed
· message is that one text > your life
· policeman “it never gets easier”
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